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A Community Asset.
Creating Equity.

Equity Endowment works to close the racial wealth gap by sustainably raising and deploying capital.

A Vision For Sustainable Impact

Through Asset Creation

An innovative 100% mission-aligned portfolio generating a sustainable source of capital for businesses and mission aligned non-profits via an impact endowment fund.

Our Values







My name is Russell Fugett

I'm a 5th generation business owner with a passion for building bridges of understanding and access.

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Russell Fugett

Good Word Reputation Digital Media, LLC is a Maryland limited-liability company operating as Equity Endowment, a project of Players Philanthropy Fund, Inc., a Texas nonprofit corporation recognized by IRS as a tax-exempt public charity under Section 501(c)(3) of the Internal Revenue Code (Federal Tax ID: 27-6601178, Contributions to Equity Endowment qualify as tax-deductible to the fullest extent of the law.

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